OP CRM · Over-Powered CRM
The CRM that actually sells hot tubs.
You don't buy a unified inbox. You buy quotes that get followed up, visitors who come back, and past buyers who reorder.
Never miss a buyer
Every conversation in one thread per buyer, on every channel, on desktop and the mobile app.
One inbox for every channel
A buyer texts about a hot tub price, then DMs your Instagram, then calls, your rep sees it all in one thread, in one place.
Missed-call text back
A rep is on a delivery, the call goes unanswered, the buyer gets a text in seconds: "Sorry we missed you, what are you looking for?"
Website chat widget
Someone browsing swim spas at 11pm types into the chat. It captures their name and mobile before they leave the site, AI-answered or rep-answered.
Text back in 60 seconds, rep on the phone in minutes
Speed-to-lead. The difference between a buyer who answers and a buyer who already called the next dealer.
Speed-to-lead
A new web lead gets a text within 60 seconds and the rep gets a call-now task. Round-robin across reps so no one person drowns.
Instant rep notification
The moment a form submits, the on-deck rep gets a push and a ring. They call while the buyer still has your site open.
Round-robin routing
Leads spread evenly across reps, or route to whoever is on the floor today. No one gets buried.
Log every showroom visit and bring them back
Every walk-in gets captured. The follow-up starts the next morning. Most buyers visit two or three times before they sign. Now every visit is on the record.
Showroom visit check-in
Every walk-in is captured at the counter with a tablet check-in or a ten-second rep entry. No visit goes unrecorded.
Visit count and last-visit date on every contact
You see how many times a buyer has been in and when. Two visits, three visits, the number that tells you when to push and when to give space.
Post-visit sequence: SMS, email, voicemail drop, rep call task
The tub they looked at, the price they saw, a reason to come back this week. It runs the next morning, automatically, by SMS, email, voicemail drop, and a call task for your rep.
Event follow-up pipeline for home shows and tent sales
A buyer scans your QR code at the fairgrounds, the contact lands in the CRM, and the follow-up sequence starts before they leave the lot.
Calendars for wet tests and events
A buyer books a wet test online and picks a time. Each visit type has its own duration and rep, confirmed by text and email at booking, 24 hours out, and 1 hour out.
Follow up every quote until it closes
Every quote sits on a board. Nothing depends on a rep remembering.
Quote pipeline
Every quote moves across a board: New to Engaged to Visited to Quoted to Closing to Won. You see every open quote and how long it has been sitting.
Automatic quote follow-up
A $12k swim spa quote goes out. Text and email fire the moment it is sent, then day 2, day 5, day 10, until the buyer comes back or says no.
Today-only reason to return
After day 10, the sequence offers a today-only reason to come back: a free accessory, a financing pull-ahead, a leftover floor model.
Ghosted quote reactivation
Quotes from the last 12 months that went quiet get a 3-touch sequence within 48 hours of launch. Dead quotes come back to life.
Rep tasks and reminders
"Call back the wet-test no-show on Thursday" lands as a task automatically. The rep does not have to remember it, the system does.
Bring past buyers back
Your owner database is a goldmine. We work it on a schedule, every time.
Owner database
Every buyer tagged by purchase date, model, and water-care system, so you can target "2022 salt-water owners" with one click.
Chemical reorder campaigns
Every 60 to 90 days, past buyers get a text and email with a reorder link. They stop buying chemicals from Amazon.
Filter, cover, and service reminders
Year 1 filter, year 3 cover check, year 5 cover replacement, year 7 trade-up conversation, all automatic, all timed to the purchase.
Seasonal campaigns
Opening, closing, winter chemistry, Black Friday, expo weekend, sent to the right segment with two clicks.
Gift card and promo campaigns
Before every sale event, recent leads and past buyers get an offer in their inbox. Email and SMS marketing, with unsubscribe handling built in.
Reviews and referrals on autopilot
The two things every dealer forgets to ask for, handled by the system.
Automatic review requests
Tub gets delivered, the buyer gets a Google review ask by text with the direct link, while they are still excited.
Review monitoring and AI-drafted replies
Every Google and Facebook review lands in one place, with a reply drafted for you. You approve, or edit and send.
Referral campaigns
30 days after delivery: "Know a neighbor who wants one?", with your referral offer attached. Past buyers bring you buyers.
Review widget for the website
Your best Google reviews show up on your site automatically. Social proof without you touching it.
See what every lead and every visit costs
One live screen. You always know what growth costs.
Lead source reporting
Google, Meta, organic, referral, walk-in, expo, you see exactly where every buyer came from.
Ad reporting inside the CRM
Cost per lead and cost per showroom visit from Google and Meta, right inside the CRM, in one view.
Rep performance dashboard
Response time, calls made, quotes sent, visits booked, close rate, by rep. You know who is closing and who is dropping leads.
Pipeline value
Open quotes in dollars, by stage. You always know how much money is sitting on the board.
Call reporting
Answered, missed, returned, and how fast. If 40% of calls after 6pm go to voicemail, you will know.
AI call notes
Every rep call recorded, transcribed, and summarized. You read the summary, and you see which rep dropped the lead.
Paperwork and payments without leaving the CRM
The deal does not die at the paperwork step.
Estimates and proposals with e-signature
Send the proposal by text, buyer signs on their phone. No printing, no scanning, no "I will bring it in Saturday."
Invoices and deposits
Text-to-pay link for the deposit while the buyer is still in the showroom. The money moves before they second-guess.
Tap to pay on the mobile app
A rep sells a $400 chemical pack on the floor, taps the buyer's card on their phone. Done.
Subscriptions for water-care plans
Recurring water-care and filter programs billed automatically. Predictable revenue every month.
Financing pre-qualification link
A financing link rides along in every proposal and every follow-up, so "can I afford it" gets answered before the next call.
Website, landing pages, and social
Built to capture a phone number. Every page earns its keep.
Landing and promo pages
A page for your Presidents' Day sale, your financing offer, your expo booth, each one built to capture a name and a phone.
Forms and surveys
"Which tub is right for me" quiz, water test request, trade-in form, every one of them captures a mobile before it gives an answer.
Social planner
Schedule Facebook and Instagram posts from one screen. Your feed stops going dark for three weeks at a time.
Google Business Profile posting
Post your sale events to your Google Business Profile from inside the CRM, right where the map-pack buyers are looking.
Calls answered when the floor is busy
Optional Voice AI takes the call when every rep is with a customer, captures the name and mobile, and texts the caller when a rep will call back.
Voice AI receptionist
When the floor is full, the AI picks up, asks the qualifying questions, captures the name and mobile, and texts the caller when a rep will call back.
Conversation AI for chat and text
Answers the common questions, delivery, electrical, financing, hours. "Yes, we deliver to your zip, want to come in Saturday?"
Two pipelines, built for how dealers actually sell.
Core pipeline
New Lead, Engaged, Visited, Quoted, Closing, Won. Lost and Nurture on the side.
Events pipeline
Event Lead, Quoted at Event, Bought at Event, Left Without Buying, Post-Event Follow-Up, Returned to Showroom, Closing.
Second and third visits are tracked as a count on the contact, so you can see how many visits it takes your store to close.
See OP CRM running on a dealer's quotes.
A 15-minute demo on a real dealership's pipeline, open quotes, follow-up sequences, and the rep dashboard. No empty trial. We don't do trials of empty software.