OP CRM · Over-Powered CRM
The CRM that actually sells hot tubs.
Nobody buys "a unified inbox." You buy "no more missed quotes." OP CRM is grouped by the job you want done — capture the buyer, follow the quote, book the visit, bring past buyers back — not by a software feature list.
Never miss a buyer
Every conversation in one thread per buyer, on every channel, on desktop and the mobile app.
One inbox for every channel
A buyer texts about a hot tub price, then DMs your Instagram, then calls — your rep sees it all in one thread, not three tabs.
Missed-call text back
Rep's on a delivery, the call goes unanswered, the buyer gets a text in seconds: "Sorry we missed you — what are you looking for?"
Website chat widget
Someone browsing swim spas at 11pm types into the chat. It captures their name and mobile before they leave the site — AI-answered or rep-answered.
Business phone system
Tracking numbers per ad campaign so you know which ad drove the call. Call recording and call routing to whichever rep is on the floor.
Mobile app
Rep answers a quote text from the showroom floor, the delivery truck, or the expo booth — never has to run back to a desk.
Follow up every quote until it closes
Every quote sits on a board. Nothing depends on a rep remembering.
Quote pipeline
Every quote moves across a board: New → Wet test booked → Quoted → Financing → Sold → Delivered. You see every open quote and how long it's been sitting.
Automatic quote follow-up
A $12k swim spa quote goes out. Text and email fire the moment it's sent, then day 2, day 5, day 10 — until the buyer books or says no.
Ghosted quote reactivation
Quotes from the last 12 months that went quiet get a 3-touch sequence within 48 hours of launch. Dead quotes come back to life.
Speed-to-lead
A new web lead gets a text within 60 seconds and the rep gets a call-now task. Round-robin across reps so no one person drowns.
Rep tasks and reminders
"Call back the wet-test no-show on Thursday" lands as a task automatically. The rep doesn't have to remember it — the system does.
Book the showroom visit
Wet tests, showroom visits, water tests — booked automatically, confirmed automatically.
Online booking calendars
A buyer books a wet test online and picks a time. Each visit type — wet test, showroom visit, water test, delivery walk-through — has its own duration and rep.
Round-robin and rep calendars
Leads spread evenly across reps, or route to whoever's on the floor today. No one gets buried and no visit goes unstaffed.
Confirmations and reminders
Booked wet test gets a text and email at booking, 24 hours out, and 1 hour out. Show-ups go up, no-shows go down.
No-show recovery
Missed showroom visit triggers a rebook sequence automatically — "Sorry we missed you, here's the next open slot."
QR codes for expos and roadshows
Buyer scans a QR code at the fairground booth, the contact lands in the CRM, and the follow-up sequence starts before they leave the fairgrounds.
Bring past buyers back
Your owner database is a goldmine. We work it on a schedule, not by memory.
Owner database
Every buyer tagged by purchase date, model, and water-care system — so you can target "2022 salt-water owners" with one click.
Chemical reorder campaigns
Every 60–90 days, past buyers get a text and email with a reorder link. They stop buying chemicals from Amazon.
Filter, cover, and service reminders
Year 1 filter, year 3 cover check, year 5 cover replacement, year 7 trade-up conversation — all automatic, all timed to the purchase.
Seasonal campaigns
Opening, closing, winter chemistry, Black Friday, expo weekend — sent to the right segment with two clicks.
Gift card and promo campaigns
Before every sale event, recent leads and past buyers get an offer in their inbox. Email and SMS marketing, with unsubscribe handling built in.
Reviews and referrals on autopilot
The two things every dealer forgets to ask for — handled by the system.
Automatic review requests
Tub gets delivered, the buyer gets a Google review ask by text with the direct link — while they're still excited.
Review monitoring and AI-drafted replies
Every Google and Facebook review lands in one place, with a reply drafted for you. You approve, or edit and send.
Referral campaigns
30 days after delivery: "Know a neighbor who wants one?" — with your referral offer attached. Past buyers bring you buyers.
Review widget for the website
Your best Google reviews show up on your site automatically. Social proof without you touching it.
Phones answered by AI
A $10,000 buyer calls at 8pm and gets voicemail. Not anymore.
Voice AI receptionist
Answers 24/7 or after-hours only, asks the qualifying questions, captures name and mobile, and books the showroom visit straight into the calendar.
Conversation AI for chat and text
Answers the common questions — delivery, electrical, financing, hours — and books the visit. "Yes, we deliver to your zip — want to come in Saturday?"
AI call notes
Every rep call recorded, transcribed, and summarized. You read the summary, not the recording — and you see which rep dropped the lead.
See what every lead and every visit costs
One live screen. Not a PDF of impressions.
Lead source reporting
Google, Meta, organic, referral, walk-in, expo — you see exactly where every buyer came from.
Ad reporting inside the CRM
Cost per lead and cost per showroom visit from Google and Meta, right inside the CRM — not in three browser tabs you forget to open.
Rep performance dashboard
Response time, calls made, quotes sent, visits booked, close rate — by rep. You know who's closing and who's dropping leads.
Pipeline value
Open quotes in dollars, by stage. You always know how much money is sitting on the board.
Call reporting
Answered, missed, returned — and how fast. If 40% of calls after 6pm go to voicemail, you'll know.
Paperwork and payments without leaving the CRM
The deal doesn't die at the paperwork step.
Estimates and proposals with e-signature
Send the proposal by text, buyer signs on their phone. No printing, no scanning, no "I'll bring it in Saturday."
Invoices and deposits
Text-to-pay link for the deposit while the buyer is still in the showroom. The money moves before they second-guess.
Tap to pay on the mobile app
Rep sells a $400 chemical pack on the floor, taps the buyer's card on their phone. Done.
Subscriptions for water-care plans
Recurring water-care and filter programs billed automatically. Predictable revenue every month.
Financing pre-qualification link
A financing link rides along in every proposal and every follow-up — so "can I afford it" gets answered before the next call.
Website, landing pages, and social
Built to capture a phone number. Not to look pretty.
Landing and promo pages
A page for your Presidents' Day sale, your financing offer, your expo booth — each one built to capture a name and a phone.
Forms and surveys
"Which tub is right for me" quiz, water test request, trade-in form — every one of them captures a mobile before it gives an answer.
Social planner
Schedule Facebook, Instagram, and Google Business posts from one screen. Your feed stops going dark for three weeks at a time.
Google Business Profile posting
Post your sale events to your Google Business Profile from inside the CRM — right where the map-pack buyers are looking.
See OP CRM running on a dealer's quotes.
A 15-minute demo on a real dealership's pipeline — open quotes, follow-up sequences, the rep dashboard. No empty trial. We don't do trials of empty software.