Hear every pitch on your floor. Fix the ones losing you sales.
Noetra records every in-person conversation on your reps' phones, scores it against the six-step process behind $50M+ in hot tub and spa sales, and tells each rep what to say next time.
Built by a 3-store dealer doing $15M a year. Access the day you sign up.
You paid for the walk-in. Then the pitch happened out of earshot.
Every buyer walks your showroom. Most come back two or three times before they buy. Each visit is a conversation you never hear.
You know your store close rate. You rarely know each rep's. And you almost never know what your weakest rep says when a buyer says "let me think about it."
So training happens the same way it always has. A sales meeting. A reminder to ask for the sale. Hope.
Close rate is the cheapest lever in your store.
Traffic costs money every month. A better pitch is free once a rep has it.
Blind spots
You hear about a lost deal after the buyer leaves. Too late to coach it.
One-size training
Every rep gets the same meeting, whether they struggle with the greeting or the close.
Leads burned twice
A rep who fumbles the write-up loses the buyer you paid Google to send in.
Record. Score. Coach. Every conversation, every rep.
Record
One tap on the rep's phone when a buyer walks in. The app runs in the pocket. The rep sells like normal.
Score
Noetra transcribes the conversation and scores it against the six steps of the Noetra Sales System. Each step gets its own score, so you see exactly where the deal slipped.
Coach
Every recording comes back with per-step coaching. The rep reads what worked, what was skipped, and what to say next time. No manager hours required.
See the whole floor
Your dashboard shows every rep, every conversation, scores by step, and trends over time. The leaderboard shows who is climbing and who needs a 1-on-1 this week.
The six steps Noetra scores
This is the same process run on every Hot Tub Superstore floor. Your reps get scored against the pitch that built a $15M dealership.
Greeting
First 60 seconds on the floor. Tone, qualification, and setting the agenda before looking at a single tub.
Profile Build
Uncovering hydrotherapy needs, backyard dimensions, electrical setup, who else is involved, and budget reality.
Presentation
Narrowing from 20 tubs down to the one model that solves their exact pain point without overwhelming them.
Demonstration
Jets, seating depth, insulation, cover lifter, water care. Letting them sit, touch, and experience ownership.
Write-Up
Clean numbers on paper: tub, package, delivery, electrical, financing options. No hand-waving.
Close
Asking for the sale directly with a clear reason to lock the tub and the territory today.
Everything your dealership needs on day one
Built on a showroom floor. Run on a showroom floor.
Letter from Scott Gettings, Owner of Hot Tub Superstore
I opened my first hot tub store in 2020. Today I run three Hot Tub Superstore locations doing $15M a year, and we are the number one MAAX dealer in the country.
The process did that. Six steps, every buyer, every rep. The hard part was never the process. It was knowing whether my reps were actually running it when I was at another store.
Noetra is how I finally heard every pitch. Now you can too.
Scott Gettings
Owner, Hot Tub Superstore • Co-founder, Noetra
Scott Gettings on the showroom floor
3
Stores
$15M
A year
#1
MAAX dealer in the US
$50M+
Lifetime sales on this process
Frequently Asked Questions
Will my reps actually use it?
One tap when the buyer walks in. The phone goes back in the pocket. Reps who want to earn more use it because the coaching shows them exactly which step is costing them commissions.
Do buyers mind being recorded?
Recording laws differ by state. Scott runs it in his stores every day. We walk you through the disclosure that fits your state during onboarding.
I already run sales meetings. Why this?
Meetings cover what you think reps are saying. Recordings show what they actually say. Coach the real pitch, one rep at a time, with proof in hand.
Does it work for swim spas and saunas?
Yes. The six steps are the same whether the buyer is looking at a hot tub, a swim spa, or a sauna.
What happens to the recording?
It is transcribed and scored within minutes. On Pro, the recording, scores, and coaching notes land on the lead's record in your CRM so the follow-up call picks up where the floor conversation ended.
How fast can we start?
Access is instant. Reps download the app, you set your weekly recording target, and the first scored conversation can be in your dashboard the same day.
What if a rep scores badly for weeks?
That is the point. Now you know who, which step, and what to fix. Pro customers bring that rep to the group coaching call with Scott.
Hear what is happening on your showroom floor this week.
Book a 20-minute demo to see Noetra live on actual showroom recordings, review the six-step scoring engine, and check territory availability.
Your territory locks the day you start.
Check if your territory is open. If it is, we'll book a 20-minute call and show you which of the seven stages is leaking at your store.